FAQ on Shopping Small
What does it mean to Shop Small? It means that you opt to take your buying power into a non-chain, non-franchise, non-conglomerate business. Small business can be local brick and mortar shops, or can be small online retailers.
Why should I Shop Small? One of the biggest reasons to shop small is the American Dream. Small business are usually owned by individuals or families who work tirelessly to get their business up and running. These people are your neighbors who have had dreams and visions of adding something to the world. They are not millionaires; they are everyday people. They are working to survive, to put their kids through college, to give back. They are employing your friends and family, and maintaining a healthy community of commerce.
What are the benefits of Shopping Small? Without any hesitation, it’s Customer Service. When you deal with a small business, you are likely dealing directly with business owners who have a vested interest in making you happy. They (WE) sincerely care about your needs and wants. They will work with you until you’re happy, and they remember who you are. It’s personal.
To give you one example, our wedding favors were around the typical price we found from chains; however, the local business we chose (who, sadly, is no longer in business), threw in gift-wrapping, jordan almonds, and labeling for FREE. Another example – During my time as Coordinator of Student Activities, I developed an excellent relationship with VisionTech, who filmed our school’s video yearbook. Know what Tony Tudda, Owner & CEO did for us? He created a beautiful film of our wedding, FOR FREE. That’s the beauty of small business.
According to Forbes Magazine, “Local business owners are more likely to give back to your community.” When you shop with a small business, you are maintaining the sanctity of community, and when small businesses survive, they’re the ones who give back to your favorite charity, your child’s school, or your local hospital (just to name a few).
But don’t small businesses charge a lot more? This is a myth. Before we opened Candle Moments, Frank and I were planning for our wedding. Not knowing much at the time, we first shopped for vendors from big-box retailers. Luckily, we had a long enough engagement that allowed us time for research. Turns out, every vendor we chose was local, and CHEAPEST. Want a solid example? Just take a look at the prices of our candles compared to major big-box retailers (and note the difference in ingredients).
Do you have other questions about why it’s important to Shop Small? Comment below! If you’re ready, take the pledge that you will shop small during this holiday season. If you’re in the local NYC area, you can start by checking out all of the amazing artists and vintage retailers at Artists & Fleas this Saturday (10.31.15) in Williamsburg, Brooklyn from 10am – 7pm.